eBay has finally won its legal battle vs. Tiffany. This was a close call, if the ruling would have gone the other way, it could have set a very dangerous precedent for the future of online user-based commerce. eBay issued the following statement after the ruling:

“Today’s decision is a victory for consumers. The ruling confirms that eBay acted reasonably and has adequate procedures in place to effectively address counterfeiting. The ruling appropriately establishes that protecting brands and trademarks is the primary burden of rights owners. While today’s decision is a victory for consumer choice, it is a shame that so much effort has been wasted when Tiffany could have worked with eBay to more effectively fight counterfeits. eBay will continue to lead the industry with innovative solutions to stop the sale of counterfeits.”