Alcoa announced today a new feature for its alcoa.com website: AlcoaTV, an all-video microsite that aggregates and lists all streaming video content available on the 85,000-page site. I respect anyone who can make money hand over fist like Alcoa has done for decades, but someone over there needs to be told it’s not 1996. They said in their announcement that AlcoaTV was a “youtube” type of site, all I can say to that comparison is: wow.

“We wanted to raise the profile of some of the site’s best content,” said Brad Fisher, Manager, Alcoa.com. “More and more of our important discoveries and innovations are being communicated through video, and this seemed like the best way to share it.”

Highlights of the site include links to Alcoa’s historic ‘Alcoa Can’t Wait’ TV and recycling advertising; a first-person account of the maiden flight of the Airbus A380 superjumbo passenger jet; video discussions of Alcoa products including Dura-Bright wheels and Reynobond with Kevlar composite building panels; and community and sustainability activities from around the world.

The videos are actually pretty interesting, I just can’t believe that no one over there thought to call a video platform provider to create a modern user experience.