GoFish has added MinyanLand to its network, a virtual community for kids and their parents designed to entertain and educate a young generation on finance and economics. The addition of MinyanLand expands the network’s domestic reach to more than 23 million unique visitors per month. Globally, GoFish now has more than 71 million unique visitors per month, ranking number one among youth properties.

MinyanLand combines a free virtual world for kids with supporting editorial content for parents provided through the Kids & Family section of Minyanville.com, home of the Wall Street icons “Hoofy” the Bull and “Boo” the Bear. In addition, parents are encouraged to set up a Virtual Allowance that lets their kids earn MinyanMoney for chores performed in the real world. The virtual community’s mission is to engender financial literacy in young people, so a new generation better understands the concepts of basic economics and finance on a real-world level. Through this partnership, GoFish will aggregate and distribute age-appropriate, blue chip advertising across the two portals, helping marketers effectively reach both kids and their parents. This offers finance and other consumer brand advertisers greater opportunities to participate in immersive branding, build early awareness, and influence brand preference among the youth demographic. In June, time spent per visit on MinyanLand was 36% higher than the average time spent on sites in the Kids-Entertainment category.

“GoFish has the industry-know how and track record to help us secure ad placements that are highly engaging to our users and are well-integrated into our platform,” says Laurie Petersen, General Manager of MinyanLand. “We are delighted to be working with them and to be part of the GoFish Network.”

“MinyanLand is an ideal addition to our network, which is currently comprised of other virtual worlds including Whyville, Cartoon Doll Emporium, and WeeWorld,” says David Fisch, Vice President of Publisher Development for GoFish. “The time spent per visit on MinyanLand is characteristic of the sites in our network. The immersive experiences available through our publishers enable advertisers to reach youth and their co-viewing parents in a uniquely engaged mindset.”