Thursday, March 18, 2010

IM Battle

Thursday, July 17, 2008, 12:57
This news item was posted in Social category and has 0 Comments so far.

As many of you may have heard yesterday, Meebo is now giving communities the ability to integrate their platform more seamlessly.  And this is AOL’s answer today.  Userplane, the social messaging company owned by AOL, announced today that it has partnered with four leading online social media platform providers to integrate Userplane applications on their sites.

The four providers – KickApps, Small World Labs, Magnify, and Pringo will integrate Userplane’s live chat, instant messaging (IM) and presence functionality into their respective platforms. Members of sites powered by these four platforms can now engage in live text and audio/video conversations with each other via Userplane’s chat and/or instant messaging applications. KickApps formally announced the relationship earlier this week.

Today’s announcement comes on the heels of news that Userplane has partnered with ConVerdge to integrate Userplane applications as added core features to its Social Media Platform solution. Mashable, the popular social networking and social media news blog, will be the first community powered by ConVerdge to benefit from the new partnership.

“Real-time interaction and presence are fundamental to vibrant social networking,” said Michael Jones, CEO of Userplane and SVP of AOL. “These communications building blocks are great ways for members of online communities to grow their relationships with people that share similar interests. Working with KickApps, Small World, Magnify and Pringo, we look forward to helping web publishers of all sizes get the most out of their social media sites.

“Web publishers typically experience significant growth, once they implement social media features like blogging, commenting, photo and video sharing,” Jones said. “Adding Userplane will give them the ability to offer immediate communication between their members. Successful integrations can drive even greater levels of engagement to further fuel growth and sustained user participation.”

Through each platform’s relationship with Userplane, the four have integrated Userplane Webchat2 and Userplane Webmessenger2 as core features of each platform. The Userplane chat and IM features are available at no additional cost. Userplane shares advertising revenue from the placement of advertising on the chat and IM clients, across its platform partners.

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