Ionic Media launched two new services that drive significant value for marketers. MediaFusion is a planning system that optimizes the placement of media based on measurable and quantifiable results. Ionic’s proprietary Valence technology platform is a set of software solutions that support rapid account improvement and optimization of results for clients. I actually tracked Ionic’s growth when I was in the VC world, and I always thought they offered some interesting differentiating factors. But they are in a very heavily saturated market, hopefully these platform launches will help give them some market share.

The MediaFusion Planning Process is based on rapid proto-typing for new solutions, a proven approach to turn-around marketing and media neutrality. And they say that this means that MediaFusion provides effective media placements that are flexible and can deliver on the bottom-line impact that marketers need in these challenging economic times.

The Valence technology platform is a proprietary suite of tools that includes solutions ranging from intelligent bid management to on-demand reporting and conversion tracking. Together these tools mean Ionic Media could build and optimize accounts more quickly so more advertising dollars are focused on the tactics that work.

“The combination of smart proprietary process and technologies allow us to drive the greatest impact for our clients,” said Jeff Bender, co-founder and Managing Director of Ionic Media. “We’re often asked how we achieve such great results and the answer is a combination of MediaFusion, Valence and our great people.”