Meebo, the cross platform communication service, announced revenue and marketing partnerships with DashGo, Nettwerk Music Group, Sparkart, and Wind-up Records who represent artists such as Avril Lavigne, Evanescence, The Killers, Seether, Tim McGraw, Thriving Ivory, and Weezer.  Meebo will share revenue generated from integrated advertising – called SparkAds – with these partners as well as others embedding Meebo Rooms into their sites. Over 700,000 Meebo Rooms have been created by users and partners since Meebo Rooms launched in May 2007.

“DashGo, Nettwerk Music Group, Sparkart, and Wind-up Records represent the forefront of innovation in the music industry – companies that are succeeding with new revenue streams and distribution models,” said Martin Green, vice president of business, Meebo. “Meebo provides our partners with live community while increasing both engagement and revenue.”

Meebo’s partnerships with tier-one record labels and artist management firms will help brand advertisers run engaging campaigns on artists’ Meebo Rooms, targeting their fan base. The result is that advertisers can scale reach into the Web’s most influential tastemakers and mavens of popular music across a variety of genres. For example, rock band Thriving Ivory, whose new video is currently in high rotation on popular music television channels, plans to integrate Meebo Rooms on its web properties throughout the summer, an ideal online location for brands to reach in-the-know music fans.

“As Thriving Ivory continues to build momentum this summer, we are looking forward to helping the band communicate in real-time with fans,” said Ed Kiang, vice president of the Digital Platforms Group, Wind-up Records. “Meebo is quickly becoming the brand that’s synonymous with live communication on the Web.”

Meebo has also featured over 100 artists at Meebo.com. In June, the company announced new ad programs and charter advertisers and artists, including Havaianis, Sony Electronics, Universal Pictures and the band Weezer. During Weezer’s advertising run in Meebo, the band gained over 200,000 views of their new music video, and generated significant buzz as Meebo users shared the content with their friends. Interaction rates for the Weezer promotion on Meebo have been measured at over 20x the typical interaction rates of ads on comparable social media sites.

Meebo’s global reach continues to rapidly expand. In addition to powering IM and chat for over 35 million people on a monthly basis, the average person at Meebo.com spends over two hours on the site per day, and Meebo handles conversations consisting of over 5 billion messages per month. Additionally, visitors to Meebo Rooms average over ten minutes in a room per session, thereby making Meebo Rooms one of the Web’s most universally engaging Flash widgets.

“Creating compelling online experiences for music fans is of paramount importance to Sparkart and the artists we represent,” said Naveen Jain, CEO, Sparkart. “Meebo Rooms help increase engagement and provide an additional revenue stream for our artists.”

“We’re looking forward to using Meebo’s technology to power communication between fans, giving these individuals the opportunity to connect with other loyal fans about their favorite artists,” said Brian Popowitz, Digital Marketing, Nettwerk Music Group. “Rock on, Meebo, rock on.”