Cody Ventures Corporation announced today a relaunch date for their flagship property, TheOuterPost.Com. The company stated that they will be relaunching the second phase of their social networking website on August 31st, 2008. The website will be completely redesigned and will have several new and unique features.  This was much needed since TheOuterPost was previously an eye sore and lacked any sort of differentiation from any other social network out there.

They will be relaunching as a “social commerce” website with all of the members having the capability of building a store on their homepage in order to sell their intellectual and creative property. The website will transfer all of its current members seamlessly and will keep to its niche of “young creative types” while offering more features to continue website growth and excitement. The art, fashion, music and culture pages will offer more unique multimedia content while the other user pages will be updated with new designs and communication features, including a brand new instant messaging and group chat system. The Outer Post will also offer a new text messaging platform where users can text anyone in their fan club at no cost to them.

The Outer Post relaunch will also include a new advertising platform including banner ads and text messaging ads, in addition to transaction fees for users selling their items on the website that will all work to increase website revenue.

Cody Ventures Corp. president, Roy Cooper stated, “We have been working quietly on phase two of The Outer Post for a long time now and can’t wait to get it off the ground on August 31st. Since The Outer Post is all about web community involvement, we took in a lot of advice from our users on what features they would like to see before beginning to build the applications.” Roy went on to state, “The new Outer Post has the potential to increase advertising revenue exponentially through the text ads, banner ads and ecommerce transaction fees. We truly feel as though the new site will be not only great for the website members who requested new features, but will also help our company grow to the next level of success.”

TheOuterPost is going to have a rough road ahead of them.  Compete has barely over 1,000 unique visitors going to the site on a monthly basis.  It was not made clear how much capital was being infused into the company in order to market it to additional users.  Other ecommerce social sites have not faired well since viral marketing seems to only work well when it is “free”.  Your friends are your friends until you ask them to come buy stuff from you.