
Voxant, the media network, which boasts more than two million online news assets from more than 300 of the world’s top news organizations has invited bloggers left without content following the suspension of Redlasso to join Voxant’s network of 30,000+ Web publishing partners.
Voxant offers bloggers content from top news organizations including The Wall Street Journal, The New York Times, Reuters, CBS, NBC, and The Associated Press, fully licensed and for free. Thousands of bloggers have been left without news content in the wake of Redlasso’s suspension in following a major copyright lawsuit brought against the company by NBC and Fox News Channel, but Voxant is inviting all bloggers to download the news content they want legally and without cost.
Voxant, stated today that piracy does not have a place in online video and news industry. Reacting to recent legal challenges by media against those who download, repackage and distribute content in violation of copyrights, Voxant claimed that piracy sets all parties back as the industry matures in determining how to monetize online distribution.
“Voxant has always believed that copyrights matter. We recognize that Web publishers, advertisers and content providers have everything to win from respecting licensing agreements,” offered Marcien Jenckes, Voxant CEO. “We invite bloggers disappointed by Redlasso’s suspension to try Voxant’s Newsroom service.”
Voxant negotiated licensing and distribution deals with news organizations before launching its online syndication network in May 2007. Voxant pushes fully licensed, online video news, sports and entertainment from more than 300 premium content producers to more than 30,000 Web site publishers and bloggers.
This approach has worked well for Voxant. For the past three months, ComScore has reported that an average of more than 11 million unique visitors worldwide viewed Voxant’s fully licensed content throughout its network. Voxant’s inventory grew to more than 2.4 million fully licensed video, articles and photographs from the most well respected news and information organizations.
Moreover, Voxant believes the need to steal content is unfounded. News and entertainment organizations are actively looking for ways to license and distribute their content to the long tail of the Web, recognizing that they will only get a fraction of viewers if they relied on attracting visitors to their own site. At the same time, advertisers want to be affiliated with fully licensed, professionally produced content. To that end, news and entertainment organizations have negotiated licensing agreements with companies such as Voxant.
“News organizations want to distribute content in such a way that protects their licensing rights. This isn’t the wild west of the Internet; there are basic business practices that need to be respected,” offered Art Bushnell, Voxant, Vice President responsible for content acquisition.
Serious Web publishers and bloggers want to abide by the law, respect fellow online entities and attract advertising. Voxant’s network offers content providers and advertisers a unique opportunity to reach engaged online audiences outside of major sites. Voxant is uniquely positioned to be a powerful solution for Web advertisers that want to capture the full spectrum of Internet users, with campaigns that use contextual and demographic targeting to reach Internet users outside of the top portals.