Powered, a social marketing company, announced that Atkins Nutritionals has launched a new, innovative site called The Atkins Community that allows consumers to come together with peers and professionals to get advice, share stories, and access quality content to learn about the company’s powerful lifetime approach to weight loss and weight management. The completely updated, highly-interactive free community site breaks new ground by encouraging more interaction between Atkins program followers while offering an open dialogue with nutrition experts. Site visitors can also share their opinions with each other on a variety of nutrition bars and shakes designed around the nutrition principles of the Atkins Diet.

“Millions of Americans embrace the Atkins Nutritional Approach™ for the science that makes it a powerful way to lose weight – and for the sexy results you get by following the program,” said Colette Heimowitz M.Sc, Vice President of Education and Nutrition at Atkins. “Now we can offer our loyal followers another advantage: a powerful, community-focused approach to weight loss and weight management where you can interact with others who are going through the same process, as well as learn from nutritionists and other professionals.”

Developed in partnership with Powered, The Atkins Community is designed for both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Visitors to the Atkins Community homepage can immediately access user profiles with avatars, polls, and member directories. The Community also offers three high-impact sections to empower visitors to eat right, lose weight, and keep the weight off for a lifetime of healthy living:

Ask&Answer: Pose questions to other dieters or to a licensed nutritionist to get answers about the Atkins healthy lifestyle program; share stories, insights and tips with community members in online forums; read science-based articles and research to find out more about healthy lifestyle choices.

Rate&Review: Browse, rate and review dozens of Atkins nutritional products; learn more about products that can help you reach your weight loss goals.

Read&Learn: Sign up for an online course to learn more about the Atkins Nutritional Approach; read and interact with the “Nutritionist Blog.”

The Atkins Community builds on the success of the previous Atkins Learning Center, which attracted more than 2.7 million unique visitors to its free, instructor-led online courses and message boards. With The Atkins Community, both the Atkins brand and the consumers it serves can take advantage of the best content and the latest innovations in social marketing in order to gain a deeper understanding and involvement in the Atkins Nutritional Approach.

“We are very pleased to introduce The Atkins Community which includes exciting new content and functionality to help Atkins site visitors connect more deeply with each other and the Atkins brand – all in a very measurable, programmatic fashion,” said Ken Nicolson, CEO of Powered. “The Atkins Community is a testament to Atkins’ forward-thinking vision and we look forward to continuing to work closely with them to intelligently evolve their community over time.”