Cruvee, the recently launched wine lifestyle social platform at www.cruvee.com, has partnered with two leading Web 2.0 wine resources, The Wine Spies and Wine Library TV, to bring their engaging content to Cruvee’s registered users through custom modules.

“While Cruvee already provides a fun and powerful user experience, it is great to land such outstanding content partners so quickly after rolling out our site,” said Evan Cover, Cruvee Co-Founder. “It is important industry validation after we have put so much into creating a solid user experience at Cruvee.”

Cruvee is the only company to gather comprehensive wine information, track dynamic, real-time social media, tailor all the information to each specific user, and offer a wide range of wine-related tools, functions and applications in a single location to create a wine lifestyle portal that is unique to each user. In addition, Cruvee builds in social networking to create a dynamic online environment so users can share their wine lifestyle with their friends. At the heart of the sites beats Cruvee’s proprietary CruIQ™, a first for the industry that learns from the groups users join, the wines they drink and the friends they make to bring each of them the content most relevant to their wine lifestyle.

“We’re delighted to be featuring some of the most innovative companies in the wine world today,” said Cover. “The Wine Spies and Wine Library TV are at the forefront of a consumer-focused revolution in the wine world.”

“The Wine Spies are on a mission to bring unique and undiscovered wines to the public, and Cruvee’s wine lifestyle community is a great place to get the word out on these daily finds,” said Agent Red of The Wine Spies. Every day The Wines Spies review and feature one exceptional wine for sale at www.thewinespies.com for just 24 hours. These wines are available on a quantity-limited basis at a discounted price to The Wine Spies’ registered users. The wines are identified and reviewed by The Wine Spies’ staff of undercover and anonymous “agents” who search the globe for each day’s find.

Wine Library TV, found at http://tv.winelibrary.com, is part of a direct-to-consumer online network of sites featuring founder and Wine Library TV star Gary Vaynerchuck. The Wine Library TV webcast has attracted a cult-like following of more than 80,000 viewers a day.

These partnerships will provide for the placement of a pair of modules on each user’s MyCruvee™ page. The Wine Spies module will feature their wine offering for that day including detailed information pulled from The Wine Spies site, along with a buy link that redirects them back to the Wine Spies for purchase. The Wine Library TV module enables users to watch the most recent and past episodes of the show within their MyCruvee page and provides the opportunity to “jump” directly to a portion of the show that highlights a particular wine in which they may be interested.

The move is the latest since Cruvee launched a few weeks ago to help connect their users with wines, wineries, industry insiders, winemakers and all the buzz about wine from across the entire web. The most recent move in that direction was the launch of Cruvee for Wineries days after the launch of the Cruvee public site. Cruvee for Wineries provides unprecedented web intelligence, buzz monitoring and consumer visibility opportunities for wineries at www.cruvee.com/ForWineries, while providing wineries their own profile page which they can update and enhance with features such as their own blogs, news feeds, wine club information, photo galleries and product information for consumers who visit Cruvee.

“Cruvee continues to evolve as a powerful platform for the entire wine community, from wineries to wine drinkers, and we look forward to announcing additional partnerships as we move forward,” added Cover.