Pluck announced that its technology platform empowered a landslide victory for its customers’ integrated community efforts this past election week. Through hundreds of millions of article comments, photos, videos, forum posts, social networking profiles, recommendations and ratings before, during and after election day, Pluck answered the call from its network of industry leading customers with a resounding: “Yes We Can.”

With this most recent election cycle representing what is widely accepted to be the first social media driven election, customers entrusted Pluck to power conversation and community throughout the election season, which culminated in unprecedented web traffic and online social activity particularly for news organizations during election week.

With integrated social media a now permanent fixture of comprehensive news coverage, Pluck customers include the gold standard of local, national and international media—leaders such as BSkyB, Belo Interactive, Canadian Broadcasting Corporation, The Economist, Freedom Interactive, Gannett/USAToday, The Guardian, Hearst Newspapers, McClatchy, National Public Radio, The Washington Post and others—who drove record shattering usage of Pluck’s social media capabilities, as indicated by the following results:

• Pluck served more than 147 million social media interactions on November 5^th, the day after the election.
• Usage of Pluck’s hosted social media platform the day after the election was 77% higher than the daily average during October.
• During “peak week,” Pluck’s software and recently expanded infrastructure delivered 100% uptime for its customers, which include some of the world’s most highly trafficked sites.

“This election could not have made it clearer that social media has assumed a monumental and permanent role in public discourse and democracy, here in the U.S. and throughout the world,” said Dave Panos, CEO of Pluck Corp. and executive vice president of Demand Media. “We are proud to have put our customers at the forefront of this dramatic shift and will continue to advance and evolve integrated social media in partnership with them.”