ffwd (pronounced “fast forward”), the company empowering thousands of consumers with a revolutionary personal remote control for channel-surfing video on the web, today released an enhancement to its media service designed to reflect a user’s lifestream: the ability to post videos found on any website directly to Twitter using a bookmarklet. Posted videos are also now available as passive recommendations in a Twitter-like stream on the user’s ffwd channel page.

“Twitter is one of the best ways to share timely information and ignite a conversation around it,” said Patrick Koppula, CEO of ffwd. “The fact is, video is best enjoyed as a conversational experience so while it was obvious for ffwd to build on the Twitter platform, we are especially happy with the well-integrated result of the service offering – it’s like we were baked right in from the start.”

ffwd’s new Tweet-friendly release includes innovative functionality that encompasses:

• ffwd Bookmarklet – the quickest way to discover and share videos from nearly anywhere on the web. Users can post once using the new “share on ffwd” bookmarklet, which provides a consistent UI and alleviates the need to find and learn the sharing function for multiple websites. Friends also now get to see videos in a clean and consistent page template that puts shared videos front and center.
• Twitter Connect – allows users to populate their Twitter stream with useful information such as a ffwd channel or video from elsewhere – skipping the email step altogether – and creating Twitter Television, virtual television channels that translate what audiences talk about into an always-updating collection of shows and clips that can be followed. In much the same way that Twitter is a useful source of links to web pages, ffwd users can now be sources of video recommendations.
• User Channels – once a user adds their Twitter account to their ffwd profile, they can share to Twitter – essentially creating a virtual television channel based on videos they’ve shared, saved, and tweeted, as well as any ffwd channels they’ve subscribed to. Instead of scrolling through lists, viewers of a channel just click the ffwd button to bring up the next video – basically, channel surfing through the content discovery. Most importantly, friends can subscribe to a user’s channel much the same way that they can follow individuals or groups on Twitter, propagating video recommendations socially.