Editechial

BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced the addition of Adobe Media Player to its expanding list of distribution platforms. BlackArrow provides video content publishers using Adobe Media Player with a centralized system for defining ad avails and managing targeted campaigns against their programming. ...

As the first national pizza chain to offer online and text message ordering, Papa John’s continues to explore the digital frontier for ways to make ordering a pizza more convenient and enticing than ever before. This time around, Papa John’s is looking to Facebook and giving free pizzas to their ...

The joy of getting someone exactly what they want is just one of the reasons behind the launch of Webgiftr, a new social Web site and Facebook application dedicated to changing the way consumers think about giving and receiving gifts. Available for the first time today as a public beta, ...

PubMatic has unveiled the PubMatic AdPrice Index for Q3 2008, a quarterly industry-wide measure of online ad network pricing for publishers. The index shows that online ad prices declined overall this past year by 27%. Publishers of all sizes are feeling the challenges of a nationwide economic slowdown. Small sites ...

Companies and nations rely on innovation to improve productivity and fuel economic growth, but they don’t necessarily have to excel at originating innovation to be competitive – they have to be able to apply innovation successfully, according to Gartner, Inc. Gartner examines the importance of adopting the right technology at ...

MIVA Direct announced this week the further and significant expansion of its ALOT brand with the beta release of new, fully customizable toolbar and homepage products, ALOT Toolbar and ALOT Home. Coinciding with these releases, MIVA Direct also today announced the beta launch of ALOT Buttons, a website offering a ...

PubMatic, which provides more than 5,000 online publishers with real-time ad optimization, today announced AdRevenue ’08, the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need ...

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have just released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 billion, setting yet another new half-year record that represents ...

“The Adventures of Ana L'Tech” -- a 6 minute video that mixes science and fun with not-so-subtle Monty Python references - has been viewed more than 10,000 times in at least 115 countries.

This post was just written from one of our new managing partners of our parent company (OAG), Jordan Hudgens. I think you will enjoy the perspective.