Editechial

In some good news this Holiday Season for Veoh, they just announced a new partnership with Axel Springer Digital TV Guide GmbH, a subsidiary of one of the leading European media enterprises Axel Springer AG announced today a strategic international partnership that strengthens Veoh’s international footprint, explores integrated content and ...

Burst Media today released the results from a survey on the topic of ad clutter. The survey was administered to over 4,000 web users with the purpose of better understanding how ad clutter impacts a web users’ Internet experience, as well as its impact on the perception of advertisers who ...

Total measured advertising expenditures in the first nine months of 2008 declined by 1.7 percent as compared to the same period in 2007, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2008 was ...

Despite the economic woes facing the country and numerous predictions for the implosion of advertising online and offline, a new report released this past week from AdGooroo provides evidence to the contrary.

President-elect Barack Obama (D-IL) received more media coverage than Sen. John McCain (R-AZ) during the U.S. presidential campaign, however the tone of coverage for both candidates was remarkably similar – according to data compiled by the LexisNexis Analytics 2008 election dashboard. Additionally, dashboard data suggest a correlation between major events ...

Under the long prevailing cost-per-thousand (CPM) model of buying advertising, online marketers have to pay to reach prospects. The major problem here is: whose numbers do you trust? Evidence has emerged that page views cited by online publishers as a proxy for impressions are overstated, to say the least. And ...

BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced the addition of Adobe Media Player to its expanding list of distribution platforms. BlackArrow provides video content publishers using Adobe Media Player with a centralized system for defining ad avails and managing targeted campaigns against their programming. ...

As the first national pizza chain to offer online and text message ordering, Papa John’s continues to explore the digital frontier for ways to make ordering a pizza more convenient and enticing than ever before. This time around, Papa John’s is looking to Facebook and giving free pizzas to their ...

The joy of getting someone exactly what they want is just one of the reasons behind the launch of Webgiftr, a new social Web site and Facebook application dedicated to changing the way consumers think about giving and receiving gifts. Available for the first time today as a public beta, ...

PubMatic has unveiled the PubMatic AdPrice Index for Q3 2008, a quarterly industry-wide measure of online ad network pricing for publishers. The index shows that online ad prices declined overall this past year by 27%. Publishers of all sizes are feeling the challenges of a nationwide economic slowdown. Small sites ...