Editechial

PubMatic has unveiled the PubMatic AdPrice Index for Q3 2008, a quarterly industry-wide measure of online ad network pricing for publishers. The index shows that online ad prices declined overall this past year by 27%. Publishers of all sizes are feeling the challenges of a nationwide economic slowdown. Small sites ...

PubMatic, which provides more than 5,000 online publishers with real-time ad optimization, today announced AdRevenue ’08, the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need ...

This post was just written from one of our new managing partners of our parent company (OAG), Jordan Hudgens. I think you will enjoy the perspective.

PubMatic, which provides more than 4,000 online publishers with real-time ad optimization, today announced AdFlex, the first entirely transparent campaign fulfillment service designed to provide ad networks with publisher inventory in a flexible way. Open to all ad networks, AdFlex allows on-demand fulfillment for both repeated and single campaigns from ...

Sometrics launched its new Social Ad Manager, designed to help developers and social networking sites easily manage and optimize their entire ad inventories from one place – decreasing costs while increasing revenue.

MIVA Media announced the planned launch of a new online advertising platform. The new platform is intended to fully replace MIVA’s legacy Pay-Per-Click systems across the US and EU and provide significantly enhanced features to the Company’s thousands of advertisers and publishing partners.

I've had some significant experience in several different sectors of the tech industry, however I've spent the majority of my time in the ad-supported business. And if you are in that industry you know that there is a magic phrase that every site pursues on a daily basis: "Brand ...

If you're a publisher who thinks that you are going to strike gold in an ad supported business, you're going to have to get more creative than just relying on ad networks. And here is the proof, PubMatic has released its monthly PubMatic AdPrice Index, an industry-wide measure of ...

If you're in the online marketing world, you will want to check this out. The Interactive Advertising Bureau (IAB) today announced the release of “Revenue Cycle Best Practices,” a document that recommends a series of internal controls and processes for publishers aimed at increasing efficiency and effectiveness in the ...

Being probably the most hated ad network in the space, NebuAd (coverage) is trying to show the public that it is a user centric company that cares about online privacy. They are now calling themselves "an online media company that provides state-of-the-art online privacy protection for consumers". Yesterday ...