Editechial

PubMatic, which provides more than 5,000 online publishers with real-time ad optimization, today announced AdRevenue ’08, the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need ...

If you read this blog often you know that I am not a fan of ad networks. They cannibalize a site's premium inventory and they devalue the site as a whole in regard to revenue (disclosure: Editechial is owned by an ad network). However that hasn't stopped companies ...

If you have been following the online industry for a while, you will notice the cycles that it goes through: start with wide scale portals and slowly build out vertical websites that appeal to a more targeted and relevant audience.