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	<title>Editechial &#187; articles</title>
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	<link>http://www.editechial.com</link>
	<description>Your Editorial of the Tech Industry</description>
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		<title>UberSpat.com, blog or consumer tool?</title>
		<link>http://www.editechial.com/2008/07/uberspatcom-blog-or-consumer-tool/</link>
		<comments>http://www.editechial.com/2008/07/uberspatcom-blog-or-consumer-tool/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 15:50:37 +0000</pubDate>
		<dc:creator>Garrison Fairfield</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[blog posts]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[debate]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[news aggregation]]></category>
		<category><![CDATA[political]]></category>
		<category><![CDATA[scott heber]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[uberspat]]></category>
		<category><![CDATA[wiki]]></category>

		<guid isPermaLink="false">http://www.editechial.com/?p=147</guid>
		<description><![CDATA[UberSpat.com is a debating site that allows users to submit articles and blog posts, much like people do on Digg. This evidence can be submitted in support or in opposition to a debate. This evidence is then rated by users. The best of the evidence floats to the top, thus allowing users to research topics, much like they do on Wiki.  The one thing that UberSpat doesn't have is users, which means that traffic to your blog will be minimal until/if UberSpat gets traction.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.crunchbase.com/assets/images/resized/0002/2601/22601v2-max-250x250.png" alt="" /></p>
<p><a href="http://UberSpat.com">UberSpat.com</a> is a debating site that allows users to submit articles and blog posts, much like people do on Digg. This evidence can be submitted in support or in opposition to a debate. This evidence is then rated by users. The best of the evidence floats to the top, thus allowing users to research topics, much like they do on Wiki.  The one thing that <a href="http://www.crunchbase.com/company/uberspat">UberSpat</a> doesn&#8217;t have is users, which means that traffic to your blog will be minimal until/if UberSpat gets traction.</p>
<p>Much like Digg users add news articles and blog pages to have them dugg up or down, UberSpat.com also accepts these types of submissions. However, in UberSpat the user rates the submission as it relates to evidence to the debate at hand.</p>
<p>UberSpat is an online debating community that allows users to submit any debate of their choosing. Although online debating communities are not necessarily a novel idea, but UberSpat says that the method they implemented the idea is quite unique. In UberSpat, users can submit articles that support or oppose a particular side of a debate. That evidence can then be rated by others, allowing the best evidence to float to the top. In this way, UberSpat also becomes an excellent resource tool much like Wiki. People interested in researching a particular topic such as Global Warming can create their own debate, and watch the evidence roll in. They can then read the evidence from both sides of the debate, and make up their own mind.</p>
<p>Bloggers that like to debate can create debates on UberSpat that is centered around their blogs. They can then submit those blog articles as evidence to their debate. This provides them with a link back to their own blogs and hopefully a better ranking on search engines such as Google.</p>
<p>Scott Heber, Director of Technology for Uberspat.com said, “When we started Uberspat.com we were looking to build a better mouse trap for debating and getting informed on the issues. We were tired of finding web sites that dealt with only one side of an argument. We were tired of finding low level ‘You’re a jerk! No, you’re a jerk!’ type exchanges. We were also tired of having to read through a whole haystack of web documents hoping to find one valuable needle that did a good job addressing a particular argument. With Uberspat.com, users can submit and rate arguments and evidence all the time. The net result is that we are creating a reference for some of the critical issues of our time as well as an arena for lively debate.”</p>
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<div class="cbw_subheader"><a href="http://www.crunchbase.com/company/uberspat">UberSpat</a></div>
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		<item>
		<title>The New York Times Gets LinkedIn</title>
		<link>http://www.editechial.com/2008/07/the-new-york-times-gets-linkedin/</link>
		<comments>http://www.editechial.com/2008/07/the-new-york-times-gets-linkedin/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 05:17:03 +0000</pubDate>
		<dc:creator>Lex Davidson</dc:creator>
				<category><![CDATA[Social]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[business network]]></category>
		<category><![CDATA[connections]]></category>
		<category><![CDATA[denise warren]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[NYTimes]]></category>
		<category><![CDATA[patrick crane]]></category>
		<category><![CDATA[professional network]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[vivian schiller]]></category>

		<guid isPermaLink="false">http://www.editechial.com/?p=135</guid>
		<description><![CDATA[I'm a big fan of the LinkedIn business development team, and they have another victory under their belt.  NYTimes.com and LinkedIn announced today a strategic relationship that will give LinkedIn members a more focused and personalized experience on the Business and Technology pages of NYTimes.com. This relationship pairs two strong online brands that share a professional and engaged audience.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.techcrunch.com/wp-content/uploads/2008/07/nytli.jpg" alt="" /></p>
<p>I&#8217;m a big fan of the LinkedIn business development team, and they have another victory under their belt.  <a href="http://blog.linkedin.com/blog/2008/07/the-new-york-ti.html">NYTimes.com</a> and <a href="http://blog.linkedin.com/blog/2008/07/the-new-york-ti.html">LinkedIn</a> announced today a <a href="http://www.techcrunch.com/2008/07/21/nytimes-to-customize-headlines-for-linkedin-users/">strategic relationship</a> that will give LinkedIn members a more focused and personalized experience on the Business and Technology pages of NYTimes.com. This relationship pairs two strong online brands that share a professional and engaged audience.</p>
<p>Under the terms of the agreement, LinkedIn users will now have news relevant to their professional industries recommended to them on the Business and Technology pages of NYTimes.com. A targeted headline feature will highlight the five latest Times articles for LinkedIn members based on their non-personally identifiable attributes. For example, LinkedIn members who work in the energy sector will have the option to receive relevant, targeted Times stories that cover the energy business.</p>
<p>Times readers will also be able to share and discuss stories with LinkedIn members in their networks. This feature will be incorporated into the share tool on all article pages of NYTimes.com.</p>
<p>“Working with LinkedIn, we have created a program that will provide readers of our Business and Technology sections with a more relevant and customized experience,” said Vivian Schiller, senior vice president and general manager, NYTimes.com. “This relationship will further our engagement with our large audience of professionals, executive decision makers and small-business employees.”</p>
<p>“This relationship is one of the many steps LinkedIn has taken to provide its network of members with all the information they need to stay ahead in their careers,” said Patrick Crane, vice president of marketing for LinkedIn. “With the LinkedIn-NYTimes.com integration, not only will our users be able to get the news, they will now see the news that is professionally relevant to them.”</p>
<p>Through this relationship, advertisers will be able to extend their targeting capabilities to more Times readers than currently available through the NYTimes.com registration process. Readers will have even better access to useful news and information, while advertisers will have a greater opportunity to speak more directly to important audiences.</p>
<p>“Both NYTimes.com and LinkedIn are leaders in targeting. This relationship expands NYTimes.com&#8217;s targeting capability and creates a powerful incentive for advertisers to leverage LinkedIn&#8217;s and NYTimes.com&#8217;s combined reach of the business community,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group. “Advertisers are constantly looking for context, content and quality brands and this approach delivers just that.”</p>
<p>This agreement upholds both companies’ commitment to protecting their members’ registration data. The non-personally identifiable data available to NYTimes.com from LinkedIn includes industry, job function, seniority, company size, gender and geography. Neither LinkedIn nor NYTimes.com will share any personally identifiable information. Readers will have the option to opt-out of this program.</p>
<p>According to Nielsen Online, NYTimes.com had 17.7 million unique visitors in June and was the No. 1 newspaper Web site in the United States, a position it has long held.</p>
<p>LinkedIn is the world’s largest professional network with nearly 25 million members and growing by more than one million members every month.</p>
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<div class="cbw_subheader"><a href="http://www.crunchbase.com/company/linkedin">LinkedIn</a></div>
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