Editechial

Under the long prevailing cost-per-thousand (CPM) model of buying advertising, online marketers have to pay to reach prospects. The major problem here is: whose numbers do you trust? Evidence has emerged that page views cited by online publishers as a proxy for impressions are overstated, to say the least. And ...

MIVA Direct announced this week the further and significant expansion of its ALOT brand with the beta release of new, fully customizable toolbar and homepage products, ALOT Toolbar and ALOT Home. Coinciding with these releases, MIVA Direct also today announced the beta launch of ALOT Buttons, a website offering a ...

If you're a publisher who thinks that you are going to strike gold in an ad supported business, you're going to have to get more creative than just relying on ad networks. And here is the proof, PubMatic has released its monthly PubMatic AdPrice Index, an industry-wide measure of ...

It's official, Youtube has now been sued for more than it was purchased for by Google. Just in case you didn't think Viacom's $1 billion dollar lawsuit was enough, Valleywag has just reported that Mediaset — the Italian media empire of irascible tycoon Silvio Berlusconi — wants €500 million ...

In summarizing the current state of online video here is the cold hard truth: the bandwidth fees from a monopolistic CDN far exceed the advertising revenue that can be generated through the sale of in-stream and display banner ads since the online video content is completely user driven which means ...