Editechial

PubMatic has unveiled the PubMatic AdPrice Index for Q3 2008, a quarterly industry-wide measure of online ad network pricing for publishers. The index shows that online ad prices declined overall this past year by 27%. Publishers of all sizes are feeling the challenges of a nationwide economic slowdown. Small sites ...

If you read this blog often you know that I am not a fan of ad networks. They cannibalize a site's premium inventory and they devalue the site as a whole in regard to revenue (disclosure: Editechial is owned by an ad network). However that hasn't stopped companies ...

If you're a publisher who thinks that you are going to strike gold in an ad supported business, you're going to have to get more creative than just relying on ad networks. And here is the proof, PubMatic has released its monthly PubMatic AdPrice Index, an industry-wide measure of ...

Yahoo! announced that it will offer users greater choice in how they manage their privacy online by enabling them to opt-out of customized advertising on Yahoo.com. This new option expands Yahoo!’s existing opt-out program for customized advertising served by Yahoo! on third party networks. They don't say anything about ...

Everyone who knows me knows that I've always loved Doubleclick. I thought it was one of the smartest acquisitions that Google has ever made and I'm confident that they be the catalyst that helps Google start ripping market share away from Yahoo! in the display advertising industry. In ...