Editechial

PubMatic, which provides more than 5,000 online publishers with real-time ad optimization, today announced AdRevenue ’08, the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need ...

Forrester Research today announced that it has acquired JupiterResearch for $23 million in cash plus assumed liabilities, subject to post-closing adjustments, in a strategic purchase that complements Forrester’s syndicated business model. JupiterResearch has 83 employees and 2007 revenues of approximately $14 million. Forrester, with 2007 revenues of $212 million, now ...