Editechial
Your Editorial of the Tech IndustryPosts Tagged ‘IAB’
IAB Says Not to Be Scared of the Economy, Online Ad Revenue Up 15.2%
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have just released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 billion, setting yet another new half-year record that represents ...
Ad Networks Usage Surges Six-Fold
The Interactive Advertising Bureau (IAB) and Bain & Company have released a study which suggests that online publishers are increasingly turning to ad networks to sell off excess inventories. The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to ...
The IAB Launches Revenue Cycle Best Practices
If you're in the online marketing world, you will want to check this out. The Interactive Advertising Bureau (IAB) today announced the release of “Revenue Cycle Best Practices,” a document that recommends a series of internal controls and processes for publishers aimed at increasing efficiency and effectiveness in the ...
