Editechial

Twofish announced this week that it has secured a second round of funding to build out its exclusive Digital Resource Planning (DRP) solution, Twofish Elements. Elements is an economic infrastructure that unifies banking, inventory and commerce systems of online entertainment companies, allowing them to increase profits, better engage customers, and ...

PubMatic, which provides more than 4,000 online publishers with real-time ad optimization, today announced AdFlex, the first entirely transparent campaign fulfillment service designed to provide ad networks with publisher inventory in a flexible way. Open to all ad networks, AdFlex allows on-demand fulfillment for both repeated and single campaigns from ...

Perfectly timed with the release of the 3G iPhone, Greystripe launched their in-game mobile advertising network which will now be available for the hundreds of iPhone game and application developers who opened up shop in the App Store this past week. As a major player in ad-supported mobile applications, Greystripe ...