The recent emergence of location-based mobile social networking services offered by providers such as GyPSii, Pelago and Loopt is revolutionizing social networking by allowing users to share real-life experiences via geo-tagged user-generated multimedia content, exchange recommendations about places, identify nearby friends and set up ad hoc face to face meetings.
AdMob, one of the largest mobile advertising network, announced today that it has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device’s capabilities and mobile context. The new ads include Brand and Performance formats that will function in both the browser environment ...
