Editechial

Someone needs to remind Microsoft that we're in a recession, AdGooroo unveiled their third quarterly report detailing several key performance indicators for Google, MSN and Yahoo!, such as changes in share of advertisers. Microsoft’s increase in active first page advertisers for Q3 was the biggest quarterly increase since AdGooroo began ...

This has been a pretty exciting news for the tech industry, I've been using this new browser for the past two days and I've finally come to the conclusion that Google is just flat out good at what they do. Google launched Google Chrome, a new open source browser intended ...

If you read this blog often you know that I am not a fan of ad networks. They cannibalize a site's premium inventory and they devalue the site as a whole in regard to revenue (disclosure: Editechial is owned by an ad network). However that hasn't stopped companies ...

If you're in the online marketing world, you will want to check this out. The Interactive Advertising Bureau (IAB) today announced the release of “Revenue Cycle Best Practices,” a document that recommends a series of internal controls and processes for publishers aimed at increasing efficiency and effectiveness in the ...

I was very excited this afternoon to meet with Atul Patel, the founder and CEO of a new startup, BankAround. BankAround is a simple to use web site for consumers to identify the best checking, savings, and money market rates at local, national, and online financial institutions. ...

I'm always on the looking for start ups that have a different take on search, and so I was pretty excited to see Scour.com, a social searching site. Blending the best of algorithmic and human powered search, Scour launched today as a meta social search engine which encourages voting ...

It's official, Mozilla's Firefox "Download Day" was a success, on June 17th, over 8 million users downloaded the latest version of the open platform browser. The download requests were so heavy that Mozilla servers crashed for several hours on the 17th, which makes the number of downloads in the ...

Microsoft was purchasing Powerset for $100 million dollars. This price point doesn't come as too much of a surprise since Microsoft has proven that they not afraid for dramatically overpaying for technology.

Yahoo!'s main issue for the fall was the same reason the Biblical tower of babel ceased to be built: the inability to work together. For the past few years Yahoo! has developed the reputation for being a terribly disjointed online enterprise. The different divisions of the company rarely ...

Ballmer is correct when he says that search is critical, and he hit it on the head, when a user searches they express intent, which is the main unique selling proposition that search offers compared with the rest of the online advertising industry. If you really think about it, ...