Editechial

Under the long prevailing cost-per-thousand (CPM) model of buying advertising, online marketers have to pay to reach prospects. The major problem here is: whose numbers do you trust? Evidence has emerged that page views cited by online publishers as a proxy for impressions are overstated, to say the least. And ...

PubMatic has unveiled the PubMatic AdPrice Index for Q3 2008, a quarterly industry-wide measure of online ad network pricing for publishers. The index shows that online ad prices declined overall this past year by 27%. Publishers of all sizes are feeling the challenges of a nationwide economic slowdown. Small sites ...

BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai’s Media Framework, a valuable resource for the rapid development of video player applications. This integration allows broadband video providers to ad-enable video content distributed using ...

MIVA Direct announced this week the further and significant expansion of its ALOT brand with the beta release of new, fully customizable toolbar and homepage products, ALOT Toolbar and ALOT Home. Coinciding with these releases, MIVA Direct also today announced the beta launch of ALOT Buttons, a website offering a ...

Someone needs to remind Microsoft that we're in a recession, AdGooroo unveiled their third quarterly report detailing several key performance indicators for Google, MSN and Yahoo!, such as changes in share of advertisers. Microsoft’s increase in active first page advertisers for Q3 was the biggest quarterly increase since AdGooroo began ...

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have just released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 billion, setting yet another new half-year record that represents ...

This post was just written from one of our new managing partners of our parent company (OAG), Jordan Hudgens. I think you will enjoy the perspective.

PubMatic, which provides more than 4,000 online publishers with real-time ad optimization, today announced AdFlex, the first entirely transparent campaign fulfillment service designed to provide ad networks with publisher inventory in a flexible way. Open to all ad networks, AdFlex allows on-demand fulfillment for both repeated and single campaigns from ...

MIVA Media announced the planned launch of a new online advertising platform. The new platform is intended to fully replace MIVA’s legacy Pay-Per-Click systems across the US and EU and provide significantly enhanced features to the Company’s thousands of advertisers and publishing partners.

Each day, our writing team monitors the tech news wire and selects stories that they believe to be of interest to the tech community.