Editechial

Burst Media today released the results from a survey on the topic of ad clutter. The survey was administered to over 4,000 web users with the purpose of better understanding how ad clutter impacts a web users’ Internet experience, as well as its impact on the perception of advertisers who ...

The following is an opinion editorial provided by Erik Bowman, Founder and President, Spoink, Inc.: In today’s distressed economic climate both businesses and individuals are looking for new and novel ways to generate income. With microblogs increasingly becoming highly valued sources of information, entertainment, and community networking, now is the ...

PubMatic has unveiled the PubMatic AdPrice Index for Q3 2008, a quarterly industry-wide measure of online ad network pricing for publishers. The index shows that online ad prices declined overall this past year by 27%. Publishers of all sizes are feeling the challenges of a nationwide economic slowdown. Small sites ...

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have just released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 billion, setting yet another new half-year record that represents ...

Silverpop today announced its new Share-to-Social feature, making it the first email service provider to bridge the gap between email marketing and social networking.

This post was just written from one of our new managing partners of our parent company (OAG), Jordan Hudgens. I think you will enjoy the perspective.

I've had some significant experience in several different sectors of the tech industry, however I've spent the majority of my time in the ad-supported business. And if you are in that industry you know that there is a magic phrase that every site pursues on a daily basis: "Brand ...