Editechial

Under the long prevailing cost-per-thousand (CPM) model of buying advertising, online marketers have to pay to reach prospects. The major problem here is: whose numbers do you trust? Evidence has emerged that page views cited by online publishers as a proxy for impressions are overstated, to say the least. And ...

This post was just written from one of our new managing partners of our parent company (OAG), Jordan Hudgens. I think you will enjoy the perspective.