Editechial

Helium announced upfront payments for all new articles being written by starred writers on Helium.com. This change to Helium’s Terms of Service is a move to reward the site’s highest quality writers and to promote quality content at Helium.com.

BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai’s Media Framework, a valuable resource for the rapid development of video player applications. This integration allows broadband video providers to ad-enable video content distributed using ...

PubMatic, which provides more than 5,000 online publishers with real-time ad optimization, today announced AdRevenue ’08, the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need ...

NBC Universal has partnered with Greystripe to provide Greystripe’s entire catalog of games to NBCU’s mobile Web properties. In addition, Greystripe will distribute select NBCU mobile game titles from Bravo, SCI FI Channel and NBC to users through their 100 distribution partners. This partnership shows NBCU’s expanding commitment to mobile ...

Pluck announced that Swift Communications is using Pluck’s technology platform to power new social media capabilities across Swift’s portfolio of digital properties. Swift Communications publishes more than 30 regional news and information sites in the northwest U.S., including the The Union (California), Vail Daily (Colorado) and The Greeley Tribune (Colorado).

AdMob, one of the largest mobile advertising network, announced today that it has launched a global iPhone ad marketplace with new interactive advertising formats that take advantage of the device’s capabilities and mobile context. The new ads include Brand and Performance formats that will function in both the browser environment ...

If you're in the online marketing world, you will want to check this out. The Interactive Advertising Bureau (IAB) today announced the release of “Revenue Cycle Best Practices,” a document that recommends a series of internal controls and processes for publishers aimed at increasing efficiency and effectiveness in the ...