Editechial

PubMatic has unveiled the PubMatic AdPrice Index for Q3 2008, a quarterly industry-wide measure of online ad network pricing for publishers. The index shows that online ad prices declined overall this past year by 27%. Publishers of all sizes are feeling the challenges of a nationwide economic slowdown. Small sites ...

PubMatic, which provides more than 5,000 online publishers with real-time ad optimization, today announced AdRevenue ’08, the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need ...

PubMatic, which provides more than 4,000 online publishers with real-time ad optimization, today announced AdFlex, the first entirely transparent campaign fulfillment service designed to provide ad networks with publisher inventory in a flexible way. Open to all ad networks, AdFlex allows on-demand fulfillment for both repeated and single campaigns from ...

If you're a publisher who thinks that you are going to strike gold in an ad supported business, you're going to have to get more creative than just relying on ad networks. And here is the proof, PubMatic has released its monthly PubMatic AdPrice Index, an industry-wide measure of ...