Thursday, March 18, 2010

Posts Tagged ‘video advertising’

Adobe Media Player Picks BlackArrrow

Adobe Media Player Picks BlackArrrow

Tuesday, November 18, 2008 9:22

BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced the addition of Adobe Media Player to its expanding list of distribution platforms. BlackArrow provides video content publishers using Adobe Media Player with a centralized system for defining ad avails and managing targeted campaigns against their programming. ...

This was posted under category: Advertising  |  Read Full Story  |  0 Comments

Why Do the Unsexy Parts of Technology Make the Sexy Dollars?

Friday, September 5, 2008 3:41

Everyone in the Web 2.0 world hears news coming from companies like Youtube and Hulu on a seemingly daily basis. However what most tech blogs fail to cover is the (for lack of a better term) unsexy part of the online media business. These companies are uploading, managing ...

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Wizzard Media Launches a Media Player

Saturday, August 16, 2008 3:55

It appears that Wizzard Media, previously known as a podcasting company, is getting into the video platform business. Wizzard will be showcasing its new Flash based Wizzard Media Player this week in Las Vegas at the 2008 New Media Expo (NME). The show is the industry’s annual convention for professional ...

This was posted under category: Advertising, Blogging, Media, Reviews, Social  |  Read Full Story  |  1 Comment

How many UGC sites are we going to have to take?!

Sunday, July 27, 2008 11:35

Everyone who reads this blog knows that I am not a fan of user generated content. Film contests are usually a little better than the typical video sharing community, however I couldn't imagine ever WANTING to visit one of these sites regularly. If one of these sites could prove to ...

This was posted under category: Advertising, Media, Reviews, Social  |  Read Full Story  |  2 Comments

Short-Form is still king (just a poor king)

Friday, July 25, 2008 4:03

Companies like Hulu and TidalTV have been expanding the adoption rate of long form content online, however Frank N. Magid Associates, a research analyst, and Metacafe released a survey revealing consumer behavior and preferences in online video viewing that shows that short form content is viewed more than long form. ...

This was posted under category: Advertising, Media, Rants, Social  |  Read Full Story  |  0 Comments

Fox Utargets Blinkx

Wednesday, July 23, 2008 23:56

.FOX Networks, the international ad network operated by Fox International Channels, just announced a few moments ago that its video advertising division, Utarget.Fox, has signed a significant global sales agreement with blinkx, the world’s largest video search engine. This may be the beginning of the consolidation of the online video ...

This was posted under category: Advertising, Media  |  Read Full Story  |  0 Comments

Veoh launches behavioral video ad targeting system

Monday, July 14, 2008 12:07

Veoh, the second largest online video destination next to YouTube, announced this morning the launch of a new behavioral targeting system that allows marketers to connect with Veoh viewers based on their video viewing passions and interests. The new system, which is currently in beta, combines video consumption, searching, browsing ...

This was posted under category: Advertising, Media  |  Read Full Story  |  0 Comments

AnimeNewsNetwork.com Partners with Edgecast Networks to Unveil Streaming Video Service

Saturday, July 5, 2008 10:24

EdgeCast Networks, the rich media content delivery network (CDN), and AnimeNewsNetwork.com, the world’s leading Japanese animation content website, publicly unveiled a new Anime video streaming service. The content is being delivered around the world exclusively via the EdgeCast content delivery network. The service will be ad supported and free for ...

This was posted under category: Media  |  Read Full Story  |  2 Comments

Contagious Content

Tuesday, July 1, 2008 19:52

Why would I analogize youtube/poor quality viral videos to a disease? Because it is damaging an entire online video marketplace. Yes, these videos are entertaining and they have become a part of everyday life, however advertisers are not lining out the door wishing to have their brand associated with this ...

This was posted under category: Media  |  Read Full Story  |  0 Comments

What is Hulu doing to Youtube?

Wednesday, June 18, 2008 20:52

To get the answer to this question, just ask Dallas Maverick's owner, Mark Cuban. Mark has been widely quoted as despising Youtube (GOOG) and everything it stands for. And he has not backed down with his latest Blog post when he said: "Hulu is kicking Youtube’s Ass".

This was posted under category: Media  |  Read Full Story  |  3 Comments