Editechial

Despite the economic woes facing the country and numerous predictions for the implosion of advertising online and offline, a new report released this past week from AdGooroo provides evidence to the contrary.

This week Yahoo! announced the most popular searches, themes, and trends as part of its 2008 Year in Review, as told through the billions of searches conducted by millions of Yahoo! users around the globe every month. "Every day, people turn to the web to learn more about the ...

Someone needs to remind Microsoft that we're in a recession, AdGooroo unveiled their third quarterly report detailing several key performance indicators for Google, MSN and Yahoo!, such as changes in share of advertisers. Microsoft’s increase in active first page advertisers for Q3 was the biggest quarterly increase since AdGooroo began ...

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have just released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 billion, setting yet another new half-year record that represents ...

Yahoo! highlighted a material step forward for mobile services built on Yahoo! Blueprint, its mobile development platform. Now, in addition to creating mobile widgets that run within Yahoo!’s flagship mobile application Yahoo! Go, developers can use Yahoo! Blueprint to build standalone applications for Java, Windows Mobile and Symbian devices, as ...

Daily online traffic on the web site of China’s largest broadcaster surpassed that of the leading U.S. broadcaster and online channel during the Olympics, according to WebTrends Analytics.

Yahoo! Brazil is introducing a new and improved version of their homepage, www.yahoo.com.br; and with it, a brand campaign that will look to establish Yahoo! Brazil as an unpredictable, exciting, and unexpected type of company. To help transition the company into its next phase, Yahoo! Brazil tapped Sao Paulo-based marketing ...

Yahoo! announced that it will offer users greater choice in how they manage their privacy online by enabling them to opt-out of customized advertising on Yahoo.com. This new option expands Yahoo!’s existing opt-out program for customized advertising served by Yahoo! on third party networks. They don't say anything about ...

So Yahoo! might actually be doing something besides talking about their shareholder meeting. The Hollywood Reporter today announced they have formed a strategic marketing relationship with Yahoo! Entertainment that provides cross-promotional opportunities for their movie and box office content. Under the agreement, Yahoo! Movies will feature THR content on its ...

I'm always on the looking for start ups that have a different take on search, and so I was pretty excited to see Scour.com, a social searching site. Blending the best of algorithmic and human powered search, Scour launched today as a meta social search engine which encourages voting ...